Our Story

In 2018, Steve Bonenberger found himself standing on the sandy shores of the Gulf Coast, captivated by the rhythm of the waves, the warmth of the sun, and the gentle sway of palm trees. Little did he know, this moment would mark the beginning of an incredible journey that would inspire him to create a lifestyle brand unlike any other.

Fast forward to 2023, and Steve was facing the biggest challenge of his life: a stage 4 colon cancer diagnosis. Despite the daunting road ahead, he refused to let fear define him. Instead, he turned to the very elements that had first captured his heart – the water, sunshine, palm trees, and coastal vibe – for strength and inspiration.

During his treatment, Steve found solace in the tranquil beauty of the Gulf Coast. The serene moments spent watching the sunset over the horizon or feeling the sand between his toes became his sanctuary amidst the chaos of his diagnosis.

As he navigated through his cancer journey, Steve discovered a newfound appreciation for life’s simple pleasures and a deep desire to share his love for the Gulf Coast with others. And so, Going Gulfing was born.

Going Gulfing isn’t just a lifestyle brand – it’s a celebration of resilience, hope, and the beauty that surrounds us every day. From cozy beach-inspired apparel to sustainable accessories that pay homage to the ocean, each piece is infused with Steve’s passion for the Gulf Coast and his unwavering belief in the power of positivity.

Today, as Steve looks back on his journey, he is grateful for the challenges that led him to where he is now. With each wave that crashes against the shore and each ray of sunshine that warms his skin, he is reminded of the strength that lies within him and the endless possibilities that await. And as he continues to build his brand and share his story with the world, he hopes to inspire others to find their own slice of paradise and embrace the beauty of living life, Going Gulfing.

Discovering the Hope, Resiliency, and Beauty of Everyday Life.